"The state-of-the-art Bluebell includes a monitor, which clips to the baby’s clothes, which can track and issue alerts on breathing, skin temperature, position, sleep, activity and when the baby cries."
"Maybe you're a parent-to-be who already has a darling nursery set-up... but you'd still like tech to help you be extra-prepared. Then perhaps you'd like a Bluebell Smart baby monitor."
"Not satisfied with the level of support for parents provided by existing baby monitors, they set about developing a technologically advanced but easy-to-use solution."