"Be one of the first to get your hands on the Bluebell Smart monitoring system, which includes a super-clever device that clips on to your baby's clothing and alerts you via a wristband if he rolls on to his front, gets too hot or cries, plus monitors his breathing."
"This monitor not only keeps an eye on your baby, it helps with your physical and mental wellbeing too... It totally taps into modern parents’ lives, where everything can be seen and monitored with apps."