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Privacy & Cookies: Our promises

We’ll always keep your data safe and secure.

So you’re clued up, here’s why we need it and how we use it.

Cookie Policy

The Bluebell Website (the Website) uses cookies to distinguish you from other users of the Website. This helps us to provide you with a good experience when you browse the Website and also allows us to improve our Website. By continuing to browse the Website, you are agreeing to our use of cookies. Please be aware that restricting cookies may impact on your user experience and may prevent you from using part of the Website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Analytical/ performance cookies

Google Analytics

This cookie enables us to:

(a) Estimate our audience size and usage pattern.

(b) Understand how visitors navigate to and through our Website.

(c) Track the effectiveness of digital marketing campaigns.

(d) Recognise you when you return to our site.

You can find out more about Google Analytics here.

Targeting Cookies

Google Adwords Conversion Tracking

This cookie enables us to help us deliver targeted online adverts based on past visits to our Website.

These cookies expire within 30 days and do not contain information that can identify you personally. Please refer to the Google Advertising Privacy Notice and Google Privacy Policy for more information.

Targeting Cookies

Google Adwords Remarketing

This cookie enables us to help us deliver targeted online adverts based on past visits to our Website.

Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out and Google Privacy Policy.

Targeting Cookies

Google Tag manager

This cookie enables us to help us understand visitor information and source.

You can find out more about Google Tags manager and Google Privacy Policy for more information.

Targeting Cookies

Google DoubleClick

This cookie enables us to help us deliver targeted online adverts based on visits to our Website.

You can find out more about double click by Google here and Google Privacy Policy for more information.

Facebook Advertising

This cookie enables us to help us deliver targeted online adverts based on visits to our Website.

Please refer to the Facebook cookies policy for more information

Analytical/ performance cookies


This cookie enables us to understand website analytics for visitor information and source.

Please refer to the Freshworks cookies policy for more information

Freshchat widgets

This cookie enables us to understand how websites are being used or how effective are the marketing campaigns, or to help us customise our website

Please refer to the Freshworks cookies policy for more information

Crazy Egg

This cookie enables us understand interaction with our website and to improve experience

Please refer to the CrazyEgg cookies policy for more information


This cookie is used to remember a visitor’s choice about cookies on ReferralCandy’s referral program offer pages and information about your device to help credit you and your friend with successful referrals, and to prevent fraud in the referral program. Please refer to the ReferralCandy's cookies policy for more information


The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookies.

How to manage cookies in different web browsers 

Most browsers will allow you to turn off cookies. Please note that turning off cookies will restrict your use of our Website. 

The following links provide information on how to modify the cookies settings on some popular browsers:

Please note that we do not currently respond to Do Not Track (DNT) signals.

We strongly recommend that you leave Cookies active, because they enable you to take advantage the most attractive features of the Site, but this remains your personal choice.

You can also visit the About Cookies Website, for more information about cookies and how to manage them.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like more information about these third-party cookies, it is available from to youronlinechoices.com/UK/.

Note that when third parties are collecting information about you, these third parties are acting as controllers in their own right (ie. they are not acting on our behalf).

On some pages, we also feature embedded 'Share' buttons or widgets that enable you to share content with friends through a number of popular social networking sites (e.g.: Twitter; Facebook, Instagram, etc.). We use a third-party service called ‘addtoany’ and you can access their privacy policy here.

These sites may set cookies which can identify you as an individual when you are also logged in to their services and even when you are not logged in to their service. This means they may be collecting information about what you are doing all around the internet, including on our Website. We do not control these cookies and you should check the relevant third-party Website to see how your information is used and how to opt out.

We will review, and where necessary update, this policy. If we have your e-mail address, we may also e-mail you with information on those changes. If we need to, we will also ask you to confirm that you are happy with those changes.

The Bluebell products, Bluebell Website www.bluebellbabymonitor.com (the Website) and Bluebell mobile application (the Bluebell App) (together with the Website form the Bluebell Platforms) are operated by Connido Limited (”we” or “our” or “us”).  We are registered in England and Wales. Our company registration number is 10011792 and our registered office is Accelerator, 35 Kingsland Road, London, England, E2 8AA.

We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at help@bluebellbabymonitor.com

When you use Bluebell products, the Bluebell Platforms and any other services provided by Bluebell, you trust us with your personal information. We take your privacy very seriously. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of the Bluebell products and/or Bluebell Platforms.

In Short: We collect personal information that you provide to us (including information about your children) such as name, address, contact information, DOB, payment information, health data, and social media login data.

We collect personal information that you voluntarily provide to us when registering on the Bluebell Platforms, purchasing and using the Bluebell products or otherwise contacting us. The personal information that we collect depends on the context of your interactions, the choices you make and the products and features you use, and can include the following:

Name and Contact Data. We collect your first and last name (or that of your children), email address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

Payment Data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor and you should review its privacy policies and contact the payment processor directly if you have a question relating to processing of payment data.

Health Data: We will collect health data about you and your children including date of birth, due date, height, weight, skin temperature, breathing rate, sleep activity, breast feeding data, mood mapping, medications and physical activity.

Location data: We may collect location data of your device, this feature can be switched off in your settings in your device.

Photos, videos and milestones: We may store any photos, videos and milestones which you upload into the Bluebell app.

Information automatically collected

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit the Bluebell Platforms.

We automatically collect certain information when you visit, use or navigate the the Bluebell Platforms. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use the Bluebell Platforms and other technical information. This information is primarily needed to maintain the security and operation of the Bluebell Platforms, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookies Policy.

Information collected from other Sources

In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms (such as Facebook), as well as from other third parties. Examples of the information we receive from other sources include: social media profile information (your name, due date, gender, birthday, email, current city, state and country, user identification numbers for your contacts, profile picture URL and any other information that you choose to make public); marketing leads and search results and links, including paid listings (such as sponsored links).

In Short: We process your information for purposes based on legitimate business interests, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via the Bluebell Platforms for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests ("Business Purposes"), in order to enter into or perform a contract with you ("Contractual"), with your consent ("Consent"), and/or for compliance with our legal obligations ("Legal Obligations"). We indicate the specific processing grounds we rely on next to each purpose listed below. We use the information we collect or receive.

  • To facilitate account creation and logon process with your Consent.
  • To send you marketing and promotional communications with your Consent. We may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see "Your Privacy Rights" below).
  • To send administrative information to you for Business Purposes, Legal Obligations and/or possibly Contractual. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
  • Fulfil and manage your orders for Contractual reasons. We may use your information to fulfil and manage your orders, payments, returns, and exchanges made through the Website.
  • To post testimonials with your Consent. We may post testimonials on the Bluebell Platforms that may contain personal information. Prior to posting a testimonial, we will obtain your written consent to use your name and testimonial. If you wish to update, or delete your testimonial, please contact us at help@bluebellbabymonitor.com.
  • Deliver targeted advertising to you for our Business Purposes and/or with your Consent. We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. For more information, see our Cookie Policy
  • Administer prize draws and competitions for our Business Purposes and/or with your Consent. We may use your information to administer prize draws and competitions when you elect to participate in competitions.
  • Request Feedback for our Business Purposes and/or with your Consent. We may use your information to request feedback and to contact you about your use of the Bluebell Platforms.
  • To protect the Bluebell Platforms for Business Purposes and/or Legal Obligations. We may use your information as part of our efforts to keep the Bluebell Platforms safe and secure (for example, for fraud monitoring and prevention).
  • To enable user-to-user communications with your consent. We may use your information in order to enable user-to-user communications with each user's consent.
  • To enforce our terms, conditions and policies for Business Purposes, Legal Obligations and/or possibly Contractual.
  • To respond to legal requests and prevent harm for Legal Obligations. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
  • For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our the Bluebell Platforms, Bluebell products, services, marketing and your experience.

In Short: We only share information to comply with laws, to protect your rights,  fulfil our business obligations to you or with your consent.

We only share and disclose your information in the following situations:

  • Compliance with Laws. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests and Legal Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
  • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the the Bluebell Platforms, which will enable them to collect data about how you interact with the the Bluebell Platforms over time. This information may be used to, among other things, analyse and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Bluebell Platforms. These companies may use information about your visits to the Bluebell Platforms and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you. See our Cookie Policy for further information
  • Business Partners. Provided you have given us Consent to do so we may share your information with our business partners to offer you certain products, services or promotions.
  • With your Consent. We may disclose your personal information for any other purpose with your consent.
  • Other Users. When you share personal information (for example, by posting comments, contributions or other content to the Bluebell Platforms) or otherwise interact with public areas of the Bluebell Platforms, such personal information may be viewed by all users and may be publicly distributed outside the Bluebell Platforms in perpetuity.

In Short: Currently our servers are located in within the European Union (EU) and we use Amazon Web Services, Inc. (AWS); and we use MailChimp to provide email services, FreshWorks to provide the Bluebell Family Forum (Bluebell’s customer service portal) and CrazyEgg to understand our customer’s interaction with the Bluebell Platforms.

Your personal information will be routed through, and stored on AWS servers. AWS has obtained approval from EU data protection authorities of the AWS data processing agreement and model clauses so that all AWS customers can use AWS in full compliance with the EU Data Protection Directive (Directive 95/45/EC). For more information, see here.  If the location of our servers change in the future, we will update this Policy. You should review our Policy regularly to keep informed of any updates.

Your personal information may be shared with MailChimp (operated by The Rocket Science Group LLC) to provide email services. MailChimp are EU/USA Privacy Shield registered. For more information, see here

Your personal information may be shared with Fresh Desk (operated by FreshWorks Inc) to provide the Bluebell Family Forum. For more information, see here.

Your interaction with the Bluebell Platforms may be recorded or analyzed (“Recorded Interactions”) by CrazyEgg to improve the Bluebell Platforms and your experience of using Bluebell Platforms. CrazyEgg acts as data processor on our behalf. CrazyEgg does not knowingly collect personal information. For more information, see here.

We partner with Bazaar Voice a third party data processor for the purpose of collecting feedback about our services and products. Bazaar Voice are our review generators and are acting on our behalf. They are only permitted to use your data to request a review from you. They will only use your contact details for market research and not use them for any other purpose. For more information, see here.

We may share your personal information with our partner, ReferralCandy, which runs our refer-a-friend program. ReferralCandy is a third party data processor and are acting on our behalf. They are only permitted to use your data for the purpose of referral program. For more information, see ReferralCandy's privacy policy, see here.

There is the potential that your information could be transferred to the US, if it is then we will take all reasonable steps to ensure it is protected, please see below for more details.  If you do not want your personal information to be transferred to a server located in the United States, you should not provide us with your personal information or use the Bluebell Platforms or services

In Short: We may transfer, store, and process your information in countries other than your own but will take all reasonable steps to ensure it is protected.

If you are a resident in the European Economic Area (EEA), then these countries may not have data protection or other laws as comprehensive as those in your country. We will take all reasonable measures that we can to protect your personal information in accordance with this privacy policy and applicable law.

To the extent that any personal information is provided to third parties outside the EEA, or who will access the information from outside the EEA, we will ensure that approved safeguards are in place, such as the approved standard EU model contract clauses or the EU/US Privacy Shield.

In Short: We are not responsible for the safety of any information that you share with third-party providers who feature or advertise, but are not affiliated with, the Bluebell Platforms.

The Bluebell Platforms may feature links to third party websites or contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Bluebell Platforms. You should review the policies of such third parties and contact them directly to respond to your questions.

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from the Bluebell Platforms is at your own risk. You should only access our services within a secure environment.

In Short: Yes, the nature of the Bluebell products means we will collect information about children.  We take steps to ensure any information collected is secure.  You should only register on the Bluebell Platform if you are over 18 years of age and the parent or legal guardian of any children that you will be sharing any personal information about.  We do not knowingly market to children under 18 years of age.

The nature of the Bluebell products means we will be collecting personal information about children.  By signing up to the Bluebell Platform you represent you are over 18 years and that you are the parent or legal guardian of any children that you are providing personal information about.  We take all reasonable steps to ensure that any information you share with us is kept securely.  If we learn that a registered use is under 18 years of age, we will deactivate the account and take reasonable measures to promptly delete such data from our records.  We do not knowingly market to children under 18 years of age.  

In Short: In some regions, such as the EEA you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please contact us at help@bluebellbabymonitor.com or at the address set out below . We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.

If you are resident in the EEA and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.html

Account Information

  • You may at any time review or change the information in your account or terminate your account by:
  • Logging into your account settings and updating your account
  • Contacting us using the contact information provided below

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our terms and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of the Bluebell Platforms. To opt-out of interest-based advertising by advertisers on the Bluebell Platforms visit http://www.aboutads.info/choices/. For further information, please see our Cookie Policy

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us at help@bluebell.io. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. You can also opt-out by:

  • Noting your preferences at the time you register your account with the Bluebell Platforms.
  • Logging into your account settings and updating your preferences.
  • Contacting us using the contact information provided below
  • Updating your preferences by clicking the links in any marketing emails or newsletter you receive from us

In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws, if the update is going to have a material impact on you we will tell you.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

If you have questions or comments about this policy, email us at help@bluebellbabymonitor.com